This lesson introduces students to the concept of greenwashing and develops their ecomedia literacy skills. Students will learn to identify various greenwashing techniques used by companies and critically evaluate environmental claims in marketing and advertising.


Learning outcomes

  • Students will define greenwashing and explain its impact on consumer perceptions and environmental efforts.
  • Students will identify and analyze various attention-getting hooks used in greenwashing.
  • Students will critically evaluate real-world examples of greenwashing campaigns.