This lesson plan focuses on developing students’ critical thinking skills to identify and analyze attention-getting hooks used in ecomedia. Students will learn to recognize various rhetorical techniques employed by media makers to engage audiences on environmental issues, and practice creating their own eco-conscious media messages.


Learning outcomes

  • Students will demonstrate the ability to identify and analyze attention-getting hooks in ecomedia.
  • Students will evaluate the effectiveness and potential impacts of various rhetorical techniques used in environmental messaging.
  • Students will apply their understanding of attention-getting hooks to create eco-conscious media messages.