Dear Alice, animated ad for Chobani

This short animated Chobani ad about the future of food production can be useful for exploring different environmental discourses, including pastoral, food, and sustainability. It can be used to generate a discussion about food, agriculture, eco-modernism, and mechanism.

‘Dear Alice’ is a love letter from a grandmother to a granddaughter and an optimistic vision of the future of farming. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi.