Corporate Greenwashing? Exxon and Greenpeace
This is a media literacy and critical thinking activity in which students decode an ExxonMobil commercial and an environmental advocacy video for conflicting messages about corporate advertising credibility and about human impact on the environment.
Make a One-minute Eco-film
In this activity, students are encouraged to produce a one-minute eco-film using the “remoscope” technique, capturing a static view of something in nature. This creative exercise prompts students to contemplate how the media portrays “nature” while embracing the concept of “slow media,” fostering a deeper connection with their subject.
Nature Images: Constructing “nature” in Visual Culture and Ads
This activity involves students in a two-part exploration of “nature” imagery. Initially, they analyze and discuss their associations with nature images, followed by an examination of how these same concepts are employed in advertisements.
Consumerism and Sustainability
Media literacy and critical thinking lesson asking students to consider their own consumer decisions relating to sustainability through a process of decoding TV commercials and videos about bottled water.
What Do You Know? Sourcing, Credibility and Bias
Media literacy and critical thinking lesson reflecting on sourcing, credibility, accuracy and bias of information presented in the media while introducing students to vocabulary and issues addressed in Media Constructions of Sustainability lessons produced by Project Look Sharp.
Defining Sustainability
Media literacy and critical thinking lesson analyzing textual and diagrammatic definitions of sustainability presented by diverse corporate and civil society sources.
Sustainability and Media: Introducing Content Analysis
Media literacy and critical thinking lesson introducing the differences between qualitative and quantitative research by decoding messages about sustainability in magazine covers.
Environmental Ideology: A Spectrum of Environmental Worldviews
The lesson’s primary goal is to educate students on discerning environmental worldviews within media, highlighting the importance of worldviews in shaping how we value the environment. These worldviews influence environmental ideologies and the ethical choices individuals make in their interactions with the world, spanning the spectrum from anthropocentrism to ecocentrism.
Environmental Discourses
This lesson introduces students to the foundational concept of environmental discourse, a vital element in ecomedia analysis, enabling them to discern how environmental discourses convey environmental beliefs, ideologies, and ethics. Through the examination of historical shifts in environmental discourses across diverse media forms, students will gain insights into the evolution and prevalent manifestations of these discourses in media representations.
Ecomedia Literacy in SWANA
This learning platform is part of a research study on implementing ecomedia literacy from a critical pedagogy perspective in Lebanon. It includes case studies (e-waste and bitcoin), learning materials, and research links.