Toys R Us ad that mocks outdoor education.
This 2013 “mockumentary” ad for Toys R Us shows a group of school kids being taken on a field trip to the forest. The kids are shown to be bored and disinterested until the trip leader announces that they are actually going to Toys R Us. This provides a rich discussion for how different environments are portrayed. You can can compare the framing of the natural world versus the the environment of the toy store and how they are represented as distinct. You can also discuss which provides more education, excitement, and fulfillment, according to Toys R Us and our own lived experience. Ask students to identify the environmental impacts of toys and explore if they know how toys are made and from what materials (hint: plastics!). This ad can also be used to discuss the issue of nature deficit disorder.