Early ad for touchscreen technology that shows how easy it is to change the world.

A 2008 ad from the early days of touchscreen technology, it touts the benefits of being able to change and manipulate the world. This is a great warm-up video to discuss whether or not it expresses anthropocentric (human centric) or ecocentric (environmental centric) values. Students can discuss who has the power to shape and change the world and for what ends (for example, what kind of person in the video has the power to manipulate the world). It also allows for the discussion of the types of behaviors that are beneficial or damaging to the environment. Finally, it also depicts gender relations and can be used to discuss the relationship between gender and the environment (ecofeminism).