This 2017 Super Bowl ad for Kia uses humor to show how difficult it is to save the environment. The ad offers an easy solution by encouraging people to buy Kia’s hybrid. This is good for exploring the representation of environmental activism and sustainability.
Synopsis: “One lost man, longing for the apocalypse and crippled by modern life, finds an answer… a humorous and obvious solution he was missing all along. Having fun again, feeling sexy with his wife, wild, peaceful and free, this man offers a good time prescription for our busy world. Warning: this prescription may lead to spontaneous euphoria. For euphoria lasting more than 4 hours, check work email and consult your doctor.” This can be used to explore discourses about nature and wilderness, humor, and the language of pharmaceutical advertising.
The University of Agder (Universitetet i Agder) in Southern Norway pokes fun at GM’s nationalism by highlighting the benefits of social-democracy. It is suggested to watch this with GM’s Will Ferrell Super Bowl ad and Audi’s response.
General Motors and Will Ferrell make fun of Norway in this 2021 Super Bowl ad. It can be used to discuss the idea of green nationalism and conservatism. It should be viewed along with Audi and Norway’s response.