environmental ideology

Planet Earth II: Official Extended Trailer (BBC Earth)

This BBC trailer can be used for discussions about the representations of wilderness, animals, environmental discourses, and environmental ideology. It’s important to also pay attention to the use of Hollywood-style film language.

Among Giants: Short Documentary About Tree Sitting

Synopsis: “Risking injury and incarceration, an environmental activist disrupts the clear-cutting of an ancient redwood grove by sitting on a tiny platform a hundred feet up in the tree canopy. Already three years into the tree-sit when filming begins, AMONG GIANTS blends vérité cinematography with intimate personal reflection to remarkable effect.” This can be compared to how advertisers represent environmental activism. It can also be used to explore environmental ideology.

HSBC’s Lumberjack Ad: Pitting Tree Sitters Against Loggers

This 2008 ad for HSBC portrays the conflict between tree-sitters (activists trying to stop deforestation of old-growth forests) and loggers. It closes with the phrase: “We recognise how people value things differently. So what we learn from one customer helps us better serve another.” Students can be encouraged to explore the environmental values being represented in the ad and discuss how it relates to HSBC’s financial policies and environmental impacts. This can also be used to explore and discuss differing environmental ideologies.

Nature Rx Pt. 1: Humorous Promo for Outdoors

Synopsis: “One lost man, longing for the apocalypse and crippled by modern life, finds an answer… a humorous and obvious solution he was missing all along. Having fun again, feeling sexy with his wife, wild, peaceful and free, this man offers a good time prescription for our busy world. Warning: this prescription may lead to spontaneous euphoria. For euphoria lasting more than 4 hours, check work email and consult your doctor.” This can be used to explore discourses about nature and wilderness, humor, and the language of pharmaceutical advertising.

Audi ad: Norway says no way to Will Ferrell

Audi responds to the GM Super Bowl ad with it’s own version of an electric vehicle (EV) ad. It can be used to explore humor and corporate framing of environmental issues. It is suggested to be watched with the GM Will Ferrell ad and Norway’s response.

Will Ferrell’s Super Bowl GM EV Ad

General Motors and Will Ferrell make fun of Norway in this 2021 Super Bowl ad. It can be used to discuss the idea of green nationalism and conservatism. It should be viewed along with Audi and Norway’s response.

Ecosia Ad: Weird Search Requests

Ecosa is a search engine that donates profits to plant trees. It has helped plant over 120 million trees. The ad can prompt discussion on the environmental impacts of web searches and server farms. The ad can also be used to explore environmental ideology and environmental discourses.

On Common Ground: Alexis Bonogofsky

Synopsis: “On Common Ground tells the authentic stories of individuals whose lives have been shaped by our public lands. Taken together, these stories remind us of all that we stand to lose if we sell, pollute, privatize or otherwise destroy the literal common ground we share as Americans. As go our public lands, so goes our democracy. Today, both stand imperiled.” More information: www.oncommonground.land.” This video is good for exploring environmental ideology and environmental discourses.

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