Chipotle’s animated short depicts alternative to industrial food system.
Willie Nelson, Coldplay, Chipotle and director Johnny Kelly collaborated with the Chipotle Cultivate Foundation to create this short animated film highlighting the issue of sustainable farming. This video is good for generating a discussion about different food systems–sustainable and industrial–and how these systems are represented. This is also excellent for exploring the spectrum of environmental ideologies (anthropocentric versus ecocentric). Given that this is produced by a fast food chain, could this be considered an example of greenwashing?
Source: https://vimeo.com/42713491