Cadillac EV Super Bowl Ad: The American Dream?
This Cadillac 2014 Commercial is for their electric vehicle (EV) ELR Coupe. Explore with students how it represents the American Dream and its connection with class status, race, and gender. The ad is promoting an EV, but are the beliefs and values depicted beneficial or damaging to the environment? Compare this ad with Ford’s Upside: Anything is Possible ad.