A simple and short video that helps explain how the global, linear supply chains of the economic system works from an environmental perspective. Synopsis: “From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of […]
Avatar demonstrates how symbolic resources circulate in the global media ecosystem in complex and contradictory ways. On the surface, Avatar is a typical product of the culture industry. Its production, marketing, product tie-ins, and normal hype that accompanies blockbuster films point to it being just another Hollywood spectacle appropriating social anxieties for profit. In particular, the film was criticized as a simplistic New Age fantasy that demeans and stereotypes indigenous cultures. Yet audiences reacted profoundly to the movie. The film visualizes a war of opposing knowledge systems: one based on the commodification of natural resources versus a sophisticated ecoculture struggling against colonial forces of extraction and destruction.